Every tenth second a person dies due to alcohol in some way. With art we can pinpoint important and sometimes sensitive topics. In this case I wanted to transform this heavy data about alcohol into art so that people can be affected in one way or the other. Rather than showing statistics I wanted to show the negative effects of alcohol and aim for the heart rather than the brain.

Sound design by Martin Permer

Jens Thoms Ivarsson is a designer, artist and speaker who has a deep passion for the creative process and the way things are made. Jens have worked all over the world in different projects. Many of them in ice since he was both artist and Creative Director for Icehotel in Jukkasjärvi for more than 18 years. Jens passion for good ideas, craft and people has placed him in many interesting projects and jobs. One has been Creative Director for Rain Gothenburg where he wanted to create the best city in the world – when it rains. Next job will be as “Design strategist” for art and culture in Gothenburg. Oh, by the way, he also runs Poikki Art & Design Camp together with his dear friend Arne Bergh.